Thwapr, a social mobile video sharing solutions provider
for brand marketers, released statistics about how mobile video is being
consumed among viewers of television and music video content.
Thwapr’s mobile analytics show that while iPhone and
Android-based phones generate the most views there are still more than twelve
operating systems and almost 30 different types of handsets that are making up
the total viewing audience.
“Our findings demonstrate that there are a vast
amount of phones and platforms in use currently and marketers can’t be caught
up in finding mobile solutions for all of them. They need one solution that can
work across all of these devices and platforms,” said Bruce Goldstein,
CEO, Thwapr.
The iPhone OS and Android OS dominate the top two ranking
for operating systems. Within the entertainment category, more television
content viewers watch via phone types using the Android OS, while music
festival followers prefer the iPhone OS.
Top operating systems for viewing mobile video delivered
from entertainment brands include:iPhone OS 35 percent , Android 33
percent, Proprietary OS 18 percent, RIM OS 11 percent, Windows
Mobile OS 2 percent and webOS, Symbian & Palm OS Less than 1 percent
each
The top ten phone models for mobile video views among
music fans: iPhone, RIM BlackBerry 8530/Curve, LG
VM265, Motorola DroidX, HTC Evo, Motorola Droid2, HTC
G83, Samsung SCH-I500, LG LS670, and RIM Blackberry 9300.
The top ten phone models for mobile video views among
television fans: iPhone, HTC Evo, RIM BlackBerry
8530/Curve, Motorola DroidX, Samsung SPH-D700, LG
VM265, Motorola G83, RIM BlackBerry 9300, Samsung GT
I9000/GalaxyS, and Sanyo SCP6760.
The proprietary Thwapr platform addresses all of the
variables in the mobile environment such as type of device, software version,
phone upgrades, bandwidth, processing speed and carrier limitations that are
major factors in the success of mobile video.
Only Thwapr’s platform is able to take into account a
broad and comprehensive array of factors that are processed instantly to ensure
successful playback and preserve brand integrity.
Brands leveraging video do not want guesswork in reaching
their audience on mobile devices. Reaching only 60 or 70 percent is not
acceptable and that is why Thwapr addresses not just the top 20 devices or
popular operating systems but as many devices that make up an audience.
Add in the analytics, reporting and findings inherent in
our system, we deliver the reliability brands require in every area of
marketing. Mobile should be no exception.
By Telecomlead.com Team
editor@telecomlead.com
