Myriad Group announced it is partnering with Vodafone
Essar, one of India’s telecommunications services providers, to deliver social
networking and messaging services over SMS and USSD to its subscribers across
India.
“Adoption of social networking on mobile devices
across India is growing exponentially. In order to keep pace with market
demands, our partnership with Myriad will enable us to quickly and seamlessly
deliver social networking services on a massive scale across our entire
subscriber base using SMS and USSD,” said Kumar Ramanathan, CMO, Vodafone
Essar.
agreement, Vodafone Essar will leverage Myriad’s
mobile social networking platform, Xumii. With Xumii, Vodafone Essar will be
able to seamlessly deploy social networking services on a massive scale, making mobile
social networking accessible over USSD and SMS.
Vodafone Essar will be deploying the recently launched
Myriad Updates, a text-based mobile social networking service accessible on
low-end phones, without requiring users to have a data plan. Myriad Updates
leverages Myriad’s leading mobile social networking platform and Self-Care
systems to power services for Tier 1 operators around the world.
Vodafone Essar will be rolling out Myriad’s complete
portfolio of mobile messaging services, including SMS. Myriad’s cutting-edge
messaging solution enables mobile operators to easily deploy and integrate
messaging services with a minimal investment.
Myriad Group recently announced a $10M customer contract
renewal
with a leading Taiwanese semiconductor company, which extends the partnership
through to 2013.
Since 2007, Myriad Group has worked with customers to
offer game-changing technologies for the Blu-ray industry.
By Telecomlead.com Team
editor@telecomlead.com
