Telecom Argentina announced a Net Income of P$1,216
million for the six month period ended June 30, 2011, or +41percent when
compared to the same period last year due to a higher OPBDA and positive
financial results.
During 1H11, Consolidated Net Revenues increased by 28
percent to P$8,616 million mainly fueled by the Mobile and Broadband
businesses. Moreover, Operating Profit increased by 28 percent to P$1,963
million.
Mobile Services Clients have increased in 1H11, reaching
19.4 million as of the end of June 2011, representing an increase of 2.2
million (+13 percent) since June 30, 2010.
The activities developed to increase the usage of the
value added services (“VAS”) and the customized offers to each
client, allowed Personal to increase consolidated net revenues to P$6,051
million.
As of June 30, 2011, Personal reached 17.4 million subscribers
in Argentina (+13 percent or 2.1 million vs. 1H10), thus improving its market
position. The overall subscriber base mix continued with 30 percent of postpaid
and 70 percent prepaid.
In 1H11, Net Revenues reached P$5,707 million while
Service Revenues (excluding handset sales) amounted to P$5,050 million with 46
percent corresponding to value-added services (‘VAS’) revenues (vs. 38 percent
in 1H10). VAS revenues increased 60 percent vs. 1H10.
During 1H11, the overall voice traffic minutes increased
by 10 percent vs. 1H10. Meanwhile, SMS traffic performance climbed to 5,291
million in 1H11 from a monthly average of 4,246 million messages in 1H10.
Due to this increase in traffic and VAS usage, Average
Monthly Revenue per User (ARPU) increased to P$48 during 1H11. Furthermore, the
ARPU for the 2Q11 reached P$49.
During the 2Q11, Personal continued deepening its
strategy of promoting massive usage of VAS with the launch of a disruptive
offer of Mobile Internet of P$1 per day for prepaid and postpaid clients, which
allowed them to access by their mobile to e-mail, social networks, navigation
and GPS, among other data application. This new value offer was launched taking
advantage of the Father’s Day campaign.
During the second quarter of the year, Personal extended
its premium platform -Personal Black- by launching new devices that strengthens
the innovative positioning of the company such as the Motorola Xoom tablet, the
new LG Optimus, the first smartphone in Argentina with Windows Phone 7 and the
Motorola Atrix.
Furthermore, during 1H11, Personal continued with its
convenience strategy of fostering benefits such as service packs and recharges
by offering special services to its client base under their fidelity program.
By Telecomlead.com Team
editor@telecomlead.com