Telecom Argentina posted 28 percent
increase in revenues at P$13.38 billion during 9-month 2011 compared with
P$10.48 million in the same period previous year.
The significant growth is fuelled by the
mobile and broadband businesses.
Mobile services revenue contributed P$9.46
billion.
Net income of Telecom Argentina was P$1.81
billion for the 9 month period ended September 30, 2011, growing at 39 percent.
The growth was mainly due to a higher operating profit and positive financial
results.
Mobile subscribers were 19.8 million,
showing an increase of 11 percent.
Mobile value added services was 47 percent
of service revenues in 9-months 2011 compared with 38 percent of service
revenues in the same period 2010. VAS revenues increased by 58 percent.
Mobile ARPU reached P$50 per month,
clocking a growth of 16 percent. Due to this increase in traffic and VAS usage,
ARPU increased to P$50. Furthermore, ARPU for the Q3 2011 reached P$53.
ADSL ARPU increased to P$86 per month,
growing at 14 percent. Monthly churn of Telecom Argentina decreased to 1.2 percent
from 1.5 percent.
During 3Q11, continuing with the innovative
strategy, Personal launched SIM Facebook, which enables access through a chip
to the social network in any handset and plan. Personal is the first mobile
operator to provide this service.
Furthermore, Personal continued deepening
its strategy of promoting the usage of mobile Internet with disruptive offers
such as “P$1 per day” where Mobile Internet customers increased
significantly.
Moreover, during 9M11 Personal launched a
new application for mobile devices with the goal of strengthening the fidelity
program Club Personal. This application allows clients to localize all the
benefits offered by using a geolocator system.
In addition, Personal continued with its
convenience strategy of benefits such as service packs and recharges by
offering special services to its client base under their fidelity program.
During 3Q11, Personal continued its brand
positioning associated to sports by being a main sponsor in sky centers in the
last winter season. Furthermore, on the occasion of the Rugby World Cup in New
Zealand and as a sponsor of the Rugby National Team, Personal launched a
special offer for the international roaming service.
Paraguay
Nucleo’s subscriber base reached 2.1
million clients, including Wimax clients. Prepaid and Postpaid customers
represented 84 percent and 16 percent, respectively.
Personal’s subsidiary in Paraguay generated
revenues of P$522 million driven by an economy with a strong growth that
allowed Nucleo to develop innovative commercial offers and to lead the mobile
Internet market.
Moreover, the level of ARPU reached P$26.
Revenues generated by Local and Domestic
Long Distance Measured Services and International Services totaled P$1,083
million, an increase of 9 percent.
Data transmission revenues amounted to
P$299 million, where the focus was to strengthen Telecom’s position as an
integrated ICT provider.
Thanks to promotional offers on ADSL and
VPNs for the business segment, Internet accesses additions and VPNs additions
increased.
In 3Q11 Telecom Argentina continued
developing Cloud Computing services, as part of the innovative technological
process, which allows an On-Demand access to configurable resources such as
networks, servers, storage and applications, among others.
Revenues related to Internet totaled
P$1,274 million mainly due to the continued expansion of broadband services.
By Telecomlead.com Team
editor@telecomlead.com