MTS, Russia’s largest mobile operator, announced the the appointment of Olga Ziborova as Vice President for Ecosystem Development & Marketing.
Olga has experience in developing and promoting products for MTS customers across both core connectivity and innovative digital services. Over the past several years, she has actively participated in the company’s transformation, bringing strategic vision, deep industry expertise, and broad marketing knowledge.
Olga will be responsible for executing MTS’s marketing and ecosystem strategy to reinforce the company’s position as one of Russia’s leading multi-product consumers brands.
Olga Ziborova was appointed Director for Ecosystem Marketing in 2020, overseeing the development and execution of MTS’s marketing strategy for new digital products and services as well as driving convergent offers and enhancing consumer awareness of the MTS ecosystem.
From 2017 to 2020 she headed MTS’s marketing department, where she was responsible for telecommunications marketing across both B2C and B2B segments. She also oversaw the development and promotion of convergent offers across the Company’s product lines and markets.
From 2010–2013 she headed MTS’s Tariff Policy Department, and from 2013–2017 she served as Marketing Director for Tariffs & Services. Earlier, from 2003–2010 she advanced through a series of senior marketing roles across MTS’s regional operations in Russia.
Olga holds a degree from St. Petersburg State University and has studied digital project management at Moscow’s SKOLKOVO Business School.