Huawei CEO Eric Xu on operators’ value-driven business model

Huawei deputy chairman and rotating CEO Eric Xu says operators are shifting from an investment-driven to a value-driven business model.

Telecom operators are prioritizing the user experience, and the delivery of innovative services and greater value to their customers.

Huawei helps its carrier customers to maximize the value of their existing networks to drive greater efficiency, increase revenues, and sustainable business growth.

Huawei will help operators leverage their strengths in data transmission to expand into new areas, such as offering video as a basic service, and cloud services to enable other industries, opening up new opportunities in markets worth trillions of dollars.

“The telecoms industry is in a crucial stage of digital transformation as new technologies emerge to drive a high quality user experience,” Eric Xu said.

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Huawei said its All Cloud solutions enable telecom operators to transform to a dynamic and on-demand approach that will allow them to expand and meet customer demands in the digital era.

Huawei will hold joint exhibitions with 100+ operators and partners at MWC 2017, compared to 70+ last year.

In association with Huawei, global operators including Deutsche Telekom, China Mobile, and NTT DOCOMO shared their 4G-to-5G evolution roadmaps, initial 5G commercial use scenarios, and test processes at the Mobile World Congress (MWC 2017).
Zou Zhilei, president of Huawei’s Carrier Business Group, said in the digital era, video and cloud are powerful engines for operators to drive new growth. “An open ecosystem is key to achieving success. Huawei continues to invest in these areas to help customers to succeed, and we work with partners to make the cake we share bigger.”

Global operators such as Turkcell, China Telecom, Altibox, and TM Net discussed their challenges and experiences in capitalizing on new growth markets.

William Xu, chief strategy marketing officer of Huawei, said the company has analyzed the current landscape in emerging markets to formulate its strategic approach from four angles: user+, family+, asset+, and efficiency+. Rapid deployment of home broadband and indoor digitalization will improve coverage and the user experience.

Zhang Shunmao, president of Marketing and Solutions of Huawei’s Products and Solutions, outlined successes and strategy.

“In the Philippines, our Jack model has helped release suppressed traffic for a doubling of data usage and 15 percent more revenue within a single year. In Africa, our rural site solution using relay transmission and simple poles for maintenance-free, low-cost coverage slashes ROI to just 4.3 years. We invest in home, site, and indoor scenarios and come up with innovative solutions for operators to get the most out of their network,” Zhang Shunmao said.