Telecom Lead America: Tablet sales in rural America are
estimated to grow at a CAGR of 54 percent from 2011 to 2016, according to iGR
research.
Tablet sales in the U.S rural market were just 2
percent of total sales in 2011. This is due to the relatively high price
of tablet devices, the lack of availability and awareness of tablet devices in
rural areas, and the lag of higher-speed wireless networks in remote areas.
The majority of U.S. tablet users live in urban or suburban regions.
According to iGR’s research, the total Tablet sales in the U.S rural market is
expected to grow to 11 percent of total tablet sales.
iGR believes that increased availability of tablet
devices at lower price points and across venues, improved tablet quality and
capability and growing adoption of tablets into many a U.S. user’s lifestyle
will make a significant change and the adoption of the tablets will increase.
“iGR has consistently found that younger, well-off
college graduates tend to buy tablets. But also those in urban (including
suburban) regions tend to buy more tablets as compared to their rural
counterparts. Over the next few years, as consumer find more uses for tablets
in their work and personal lives, iGR expects the growth of tablets in rural
markets to outstrip sales growth in urban and suburban areas,” said Iain
Gillott, president and founder of iGR,
When Apple introduced its initial iPad in 2010, it sparked an entirely new
category of mobile devices. Today, tablet sales across U.S. users are growing,
and tablets are inching their way into the classroom, workplace, and home.
With users demanding more and more connectivity and
content, tablets appear poised to continue on their upward trajectory into the
future. As such, it is not surprising that U.S. users have begun adopting
tablets into their mobile lifestyle.
editor@telecomlead.com