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Barnes & Noble introduces HD tablets in U.K

Telecom Lead America: Barnes & Noble introduced HD tablets.

Both NOOK HD and NOOK HD+ will be delivered to customers and in UK stores in late November.

Pre-orders will begin in late October at leading UK retailers.

NOOK HD+ is priced at £229 for 16GB and £269 for 32GB. Starting prices for NOOK HD are £159.

“With the combination of the highest resolution screen, lightest weight and expansive access to content rendered in a digital quality never before seen, NOOK HD is the world’s best 7-inch media tablet,” said William J Lynch, chief executive officer of Barnes & Noble.

“We designed our larger format tablet NOOK HD+, because we think there’s big demand from customers for a super-light, extremely high quality 9-inch tablet, at half the price of the iPad. Both our 7-inch NOOK HD and 9-inch NOOK HD+ deliver an exceptional customer experience and we enthusiastically encourage customers to go to nook.com and learn more about them,” Lynch added.

According to research by Barnes & Noble, more than 50 percent of tablet owners share their devices with others in their families every day. Half also say they would never let their child handle their device unattended. Not surprising, given that more than a third of tablet owners report having content on their devices they don’t want anyone else to see.

NOOK HD and NOOK HD+ are designed to provide a personalized experience for individuals and their family members, allowing children to freely enjoy all the content they love without happening upon all that parents would rather they didn’t see.

NOOK Profiles instantly transform the device in hand to any family member’s own tablet. With a tap on a profile at the top of the screen, the entire experience magically changes into that family member’s personal tablet as their own content.

editor@telecomlead.com

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