At Nokia World 2011, Nokia demonstrated clear progress on its strategy
by unveiling a bold portfolio of phones, services and accessories, including
the first smartphones in its Windows Phone-based Nokia Lumia range.
“Eight months ago, we shared our new strategy and today we are
demonstrating clear progress of this strategy in action. We’re driving
innovation throughout our entire portfolio, from new smartphone experiences to
ever smarter mobile phones,” said Stephen Elop, Nokia president and CEO.
“From the Nokia Lumia 800 to the Nokia Asha 201, we are bringing compelling
new products to the market faster than ever before. I’m incredibly proud of
these new devices – and the people of Nokia who have made this happen,”
Elop added.
Nokia also launched four new mobile phones which feature stylish design,
a rich social experience and location-aware technology. The Nokia Asha 300,
Nokia Asha 303, Nokia Asha 200 and Nokia Asha 201 blur the line between
smartphones and feature phones, offering QWERTY and touch screen experiences,
combined with fast and easy access to the Internet, integrated social
networking, messaging and world-class applications from the Nokia Store.
Nokia also announced Nokia Maps. With an aim to continuously improve its
location-based offering, Nokia showcased the latest versions of Nokia Maps and
Nokia Drive for Windows Phone. These and other map-related applications
introduced at Nokia World aim to make Nokia Maps relevant for commuters and to
find interesting places in the city where people live. Nokia Maps is now
powering Yahoo! Maps, starting with the US and Canada.
Recently, Nokia announced the launch of its most affordable Nokia 101 dual SIM music and Nokia 100 single SIM phones
in India. The Nokia 101 is Nokia’s fifth dual SIM phone launched in the last
few months and the most affordable to date.
Strengthening its entry portfolio with feature rich and durable mobile
phones which offer consumers great value for money, these latest offerings are
targeted towards the first time users, who are price conscious and seek
simplicity in their mobile phones.
By Telecomlead.com Team
editor@telecomlead.com
