Telecom Lead India: Sony Mobile Communications has
launched Xperia NXT series including the Xperia S, Xperia P and Xperia U as
well as the Xperia Sola to the Indian market.
The flagship smartphone Xperia S features HD technology
and will be made available in the country since Sony Mobile Communications
became a wholly owned subsidiary of Sony Corporation earlier this year. Xperia
P, Xperia U and Xperia Sola will be available to consumers in Q2.
Now, as part of the Sony group, we are in an even stronger
position to bring connected entertainment experiences to consumers in India.
Bringing together the best of Sony’s electronics, networked services and
content, the Xperia smartphone is a cornerstone to enjoy entertainment in this
connected world,” said P Balaji, managing director, Sony Mobile Communications
India.
Xperia smartphones combine stand-out design and superior
entertainment technology with the powerful performance consumers would expect
from a Sony smartphone. The Xperia NXT series also provides access to Sony
Entertainment Network, a portal for consumers to access premium entertainment
such as music, movies, TV shows and more, all from one convenient account.
To introduce Xperia smartphones from Sony to consumers,
Sony Mobile Communications has launched one of its largest brand and marketing
campaigns in India called Made of Imagination.
Xperia smartphones are a cornerstone of Sony’s
entertainment experience and we wanted to create a campaign that is true to
Sony, one that is unique, memorable and sparks consumers’ curiosity and
imagination. The Made of Imagination campaign demonstrates that Xperia
smartphones are made of more than microprocessors and memory chips – they are
designed to let consumers use their creativity and imagination to drive
connected experiences that interest and excite them,” Balaji added.