Global smartphone profits reached $9.4 billion in total during the third quarter of 2016, according to the latest research from Strategy Analytics.
“Apple’s ability to maximize pricing and minimize production cost is impressive and iPhone continues to generate monster profits. Huawei, Vivo and OPPO are the next three most profitable smartphone vendors globally this quarter, but they are still a long way behind Apple,” said Linda Sui, director at Strategy Analytics.
“Efficient supply chain, sleek products and effective marketing have been among the main drivers of robust profitability,” said Neil Mawston, executive director at Strategy Analytics.
Vivo and OPPO followed in third and fourth place and each took 2 percent global profit share. Vivo and OPPO delivered relatively healthy profitability due to disciplined pricing and soaring shipments across Asia.
The Strategy Analytics report said that three of the world’s top four most profitable smartphone vendors are currently Chinese.
Huawei, Vivo and OPPO have improved their smartphone product lineups this year and enhanced their operational abilities and kept control over distribution costs. Lenovo is not in the list for most profitable smartphone companies.
editor@telecomlead.com