OPPO has launched the Find X9 Series, reinforcing its strategy to dominate the premium AI smartphone segment.
The launch of Find X9, catering to the demand for AI smartphones, marks a major milestone as OPPO’s global user base surpasses 740 million, underlining the company’s growing influence among younger, tech-savvy consumers. Here are the 10 most important facts from OPPO’s latest announcement and what they reveal about its global ambitions.
1. OPPO Strengthens Its Premium Market Leadership
The Find X9 Series reaffirms OPPO’s continued push into the high-end smartphone market. The company aims to redefine what premium devices offer by focusing on imaging, AI, battery performance, and seamless connectivity — areas most valued by the new generation of users.
2. Global User Base Crosses 740 Million
OPPO’s expanding reach has led to a global user base of over 740 million. This milestone highlights the brand’s strong consumer connection, driven by innovative design and a user-first approach.
3. 14 percent Year-on-Year Growth in Average Selling Price
According to Counterpoint Research, OPPO recorded a 14 percent YoY increase in average selling price (ASP) in Q2 2025 — the fastest growth among all major smartphone brands. This proves the brand’s success in the competitive premium segment.
4. Designed for the New Generation of Global Users
As Ling Liu, OPPO’s Overseas CMO, explained, the new generation demands a “complete experience.” The Find X9 Series caters to these needs by integrating superior imaging, AI, battery life, and cross-device features that elevate the user experience.
5. The 200MP Hasselblad Telephoto Camera Revolution
The Find X9 Pro comes equipped with a 200MP Hasselblad Telephoto Camera, setting a new standard for mobile photography. From low-light cityscapes to live concerts, the advanced optics and computational imaging ensure professional-quality results in every shot.
6. AI-Powered Features in ColorOS 16
OPPO’s latest ColorOS 16 introduces smart, intuitive tools powered by AI:
AI Portrait Glow for professional-level lighting and portrait enhancement
AI Mind Space to organize creative ideas
These innovations ensure users can create, collaborate, and protect their privacy seamlessly.
7. Find X9: A True Content Creation Studio
With its advanced imaging system and high-end performance, the Find X9 transforms into a mobile content studio. It empowers creators, vloggers, and photographers to capture and edit content on the go — an essential tool for the modern digital storyteller.
8. Immersive Retail and E-Commerce Experiences
OPPO is reimagining its retail strategy by integrating immersive display zones and personalized services in physical stores. Online, the brand is leveraging TikTok storefronts and livestream commerce, creating a seamless bridge between discovery and purchase.
9. Global Partnerships Strengthen Brand Engagement
OPPO continues its global partnerships under the theme “Make Your Moment.”
As the Official Smartphone Partner of the UEFA Champions League, OPPO enhances fan experiences with its imaging innovations.
The Culture in a Shot collaboration with Discovery Channel explores cultural storytelling across Spain, Mexico, and Thailand, inspiring creators worldwide.
10. Empowering Creators through OPPO Photography Awards 2025
The OPPO Photography Awards 2025 invite users to showcase their creativity, with over 15.4 million entries from 78 countries so far. The initiative celebrates cultural diversity and personal storytelling, reflecting OPPO’s mission to empower the creator generation.
The OPPO Find X9 Series, meeting the demands for 5G smartphone customers, represents more than a new smartphone launch — it’s a declaration of OPPO’s evolution into a global premium tech brand. By combining innovation, creativity, and community, OPPO continues to lead the premium smartphone revolution for the new generation of global users.
Shafana Fazal