Telecom Lead India: MediaTek, a fabless
semiconductor company for wireless communications and digital multimedia
solutions, announced the launch of Mobile Theater,” a video and audio
compression software solution designed exclusively for mobile phones.
MediaTek’s full range of handset solutions, including the
MT6252, all runs Mobile Theater.”
Mobile entertainment has a huge potential in India. The
industry is estimated to reach $4.9 billion by 2015, according to Tavess’
Report. Mobile music will continue to dominate the mobile entertainment
services landscape with significant growth potential presented by mobile video
and TV.
With regard to mobile handset manufacturers, MediaTek‘s
Mobile Theater” audio-video compression software can help them further enhance
the competitiveness of their products in the Indian market, which is currently
seeing the rapid growth of video and audio consumption on mobile handset
devices.
With Mobile Theater” support, digital or audio files can
be easily stored up to 50 film clips on a 2GB T-card. It solves the
problem of video or audio files taking up excessive memory space in handset
devices. Additionally it offers a clear improvement on the image and sound
quality of compressed files during playback.
The new software supports MPEG-4 and H.264 as well as
other popular digital video/audio coding formats.
As we work to enrich the mobile
life worldwide, MediaTek continues to leverage our
own innovative technology and long experience in the mobile handset market
to create uniquely differentiated mobile platform solutions, giving users
the ability to enjoy the advantages and excitement of cutting edge
communications technology,” said MediaTek President Hsieh Ching-Jiang.
As the world’s leading handset IC solutions provider,
MediaTek has packaged Mobile Theater” with advanced features that give feature
phone users more added value, at no added cost,” Ching-Jiang added.
Some of the leading handset brand names
including, Micromax, SPICE, Karbonn, Lava, MAXX, Videocon, Onida, Intex,
Lemon, have all embraced MediaTek’s latest technological
innovation.
editor@telecomlead.com