LG Electronics’ a new brand identity strategy will focus on the theme, “It’s All Possible.”
Its earlier theme was “Life’s Good.” The new strategy is to club both the old and new themes.
The devices and consumer electronics giant says the new brand identity will complement the old theme.
The new branding strategy will convey LG’s consumer focused goals to inspire, empower and make consumers smile.
The new brand will be live from today. ( LG smartphone sales reach 12.1 million in Q2 )
“To create value-added solutions which bring greater convenience and enjoyment to everyday life, LG draws its inspiration from real consumers around the world. It’s All Possible will serve to reinforce our strong reputation as a people-centric company that can make customers smile,” said Ki-wan Kim, executive vice president and global marketing officer of LG Electronics.
With the new brand identity, the Korean consumer electronics giant seeks to delight customers with its consumer-centric products and draws its inspiration from actual consumers, listening to their needs and desires to create value-added solutions that enhance their everyday lives.
On August 1, the new theme will make its debut via a video displayed on LG’s electronic billboard in New York’s Times Square, and at its website LG.com.
The communications theme will become visible across all customer touch points including online and print advertising, in-store marketing and at new product launch events including LG G2 phone on August 7.