Infinix has appointed YUNA, member of globally popular K-pop girl group ITZY, as its first-ever Global Brand Ambassador. The partnership aligns with Infinix’s “Joy Tech, Beyond Limits” philosophy and coincides with the global debut of the company’s annual flagship smartphone lineup, the NOTE 60 Series.
By bringing YUNA’s confidence, bold self-expression and youthful energy into its global branding strategy, Infinix aims to strengthen its connection with tech-savvy youth and expand its presence in premium international markets.
Aligning Creativity, Confidence and Innovation
As the youngest member of ITZY, YUNA has built a global fanbase through discipline, versatility and a fearless approach to performance and self-reinvention. Her vibrant personality and boundary-breaking spirit resonate with Infinix’s vision of combining flagship-level performance with refined design and continuous innovation.
YUNA expressed excitement about the collaboration, highlighting her belief in living with joy and courage while embracing individuality. The partnership reflects a shared energy between the artist and the brand, focused on creativity and authentic self-expression.
For Infinix, this collaboration represents more than a celebrity endorsement. It marks a strategic evolution in brand positioning, reinforcing its ambition to elevate smartphone experiences beyond hardware specifications and into lifestyle-driven storytelling.
Launch of the NOTE 60 Series
The announcement comes alongside the global unveiling of the NOTE 60 Series, Infinix’s latest flagship smartphone lineup. With this launch, the company is targeting broader international audiences and stepping further into the premium smartphone segment.
By integrating YUNA’s influence with the NOTE 60 Series, Infinix seeks to redefine its brand identity around joyful innovation. The strategy is designed to appeal to a generation that values both high-performance devices and platforms for bold, personal expression.
TT Liu, Chief Marketing Officer of Infinix Mobility, emphasized that the brand’s approach goes beyond highlighting technical advancements. Instead, Infinix aims to showcase how technology enhances everyday joy and empowers users to shine in their own unique ways.
Expanding into Premium Global Markets
The collaboration with YUNA is strategically timed as Infinix accelerates its entry into premium markets worldwide. The NOTE 60 Series serves as a flagship platform to demonstrate advanced features, enhanced aesthetics and refined user experiences tailored to international consumers.
Together, Infinix and YUNA are building a narrative that positions technology as a catalyst for creativity and individuality. The partnership underscores the brand’s ambition to resonate more deeply with young global audiences who seek smartphones that combine sophistication with vibrant self-expression.
Amplifying Youthful Expression Through Joy Tech With YUNA as its Global Brand Ambassador, Infinix strengthens its commitment to the Joy Tech philosophy. The NOTE 60 Series becomes not just a device, but a symbol of confidence, innovation and limitless possibility.