IDC has revealed the latest smartphone market share list for India. In Q2 2014, Samsung is leading the smartphone market with 29 percent, while Micromax has 18 percent, Karbonn 8 percent, Lava 6 percent and Motorola 5 percent share.
The Indian smartphone market grew 84 percent year-on-year in Q2 2014. Device vendors shipped 18.42 million smartphones in Q2 2014 as compared to 10.02 million in the same period of 2013.
IDC India smartphone forecast report says the smartphone market will more than double between now and 2018.
Samsung
Samsung’s 29 percent market share in Q2 2014 came thanks to its sub $150 products such as Galaxy Star pro and Galaxy S Duos.
Micromax
Micromax with 18 percent of the market share could not take on Samsung.
Karbonn
Despite challenges from Motorola, Karbonn has maintained its third position. However the gap between Micromax and Karbonn has widened significantly.
Lava
Lava has the potential to topple Karbonn to clinch the third spot in the smartphone category in the coming quarters.
Motorola
Despite being available only through online channel, Motorola has crossed 1 million mark within 5 months of its launch.
Challenges for Samsung
IDC says Samsung needs to work on the margins at the entry level models. With the entry of Chinese vendors and repeated challenges being poised by the Indian vendors, the entry level segment of smartphone market has become a game changer and plays an important role in defining the leadership position.
Overall phone segment
Contrary to earlier reports, Samsung retained its #1 position in overall phone category with 17 percent share, while Micromax has 14 percent.
Nokia is in the third position with 10 percent, Karbonn 9 percent and Lava 8 percent in the overall phone category.
Baburajan K
editor@telecomlead.com