GOBOULT, formerly known as BOULT, has made a major move in India’s smartwatch market by entering the premium value and luxury segment with the launch of Saber, Alora, and the rugged Tuff series (Hawk and Rivet).
The brand, already recognized as India’s fastest growing wearable company and the top rated audio maker, is setting goals with plans for wearables to contribute 30 percent of its revenue and to capture 20 to 25 percent market share by FY26.
Despite a market slowdown, the smartwatch industry has grown 49.6 percent year over year. The new lineup strengthens its presence across categories, with Saber marking its entry into luxury, Alora serving as its first women focused premium smartwatch, and the Tuff Series expanding its rugged outdoor offering. GOBOULT is also pursuing aggressive pricing, with Saber and Alora starting at Rs 2,499 and the Tuff series beginning at Rs 1,299.
GOBOULT Saber – Premium Smartwatch for Style and Performance
The GOBOULT Saber is built for buyers who want a stylish smartwatch with top-tier features in an affordable price bracket. It comes with a 1.43 inch AMOLED display offering 700 nits brightness and an Always On Display, ensuring clear visibility in both daylight and indoors.
A rotating functional bezel adds a premium mechanical touch. With more than 200 watch faces and 120 sports modes, Saber supports both heavy fitness users and daily wearers.
Health tracking features include:
Heart rate monitoring
SpO2 tracking
Blood pressure measurement
Sleep analysis
Stress monitoring
Menstrual tracking
Saber charges fully in 100 minutes and is available in three variants: Blue (silicone strap, Rs 2,499), Metal Black (metal strap, Rs 2,499), and Titanium (metal strap, Rs 2,799). Sales began on December 3.
GOBOULT Alora – Luxury Smartwatch Designed for Women (Rs 2,499 Special Launch Price)
Alora is aimed at women who want a combination of elegance and advanced health features. Its diamond cut bezel, stainless steel construction, and slim premium look make it an ideal accessory for everyday wear and special occasions.
It offers a 1.19 inch AMOLED display with 800 nits brightness and an Always On Display. Users get more than 150 customizable cloud watch faces along with a working crown for a refined interface.
Alora includes complete health monitoring and fast charging, taking about 135 minutes for a full charge. It will be available in Silver, Rose Gold, and Red Wine finishes. The official launch is on December 10 across major online marketplaces and GOBOULT’s own platform.
GOBOULT Tuff Series – Hawk and Rivet for Rugged and Outdoor Use
GOBOULT’s Tuff Series is designed for buyers who want durability, long battery life, and reliable performance during travel, workouts, and outdoor activities.
Tuff Hawk (Rs 2,499 to Rs 2,699)
Tuff Hawk includes:
Rugged design with a working crown
Quick Access Torch
Over 120 sports modes
IP68 water resistance
Up to 7 day battery backup
Complete health tracking
It is available in Black, Saffron, Sandstone, and Green Forest Green, making it suitable for adventure lovers and fitness focused users.
Tuff Rivet (Rs 2,799 to Rs 2,999)
Rivet is built for users who prefer a larger screen and more customization. Features include:
1.9 inch display
More than 300 watch faces
120 plus sports modes
Quick Access Torch
IP67 water resistance
Color options include Jet Black, Rock Beige, and Forest Green. Both Hawk and Rivet will be available starting December 15.
Why GOBOULT Smartwatches Stand Out in 2025
GOBOULT’s 2025 lineup reflects a strong focus on innovation and user needs. With an investment of Rs 25 crore in research and development, the company is rapidly scaling its presence, growing from 3,000 stores to more than 30,000 retail outlets. Its upcoming IPO also highlights the brand’s long term growth ambition.
Buyers in India can expect:
Advanced health tracking
Fast charging
Long battery life
Premium materials
Multiple design choices
Large collections of watch faces
Whether you want a fashionable smartwatch, a feature rich fitness companion, or a rugged device for outdoor use, GOBOULT’s latest offerings provide strong value across categories.
Fasna Shabeer