At the CES 2014, ZTE announced a new mobile phone strategy.
The new smartphone strategy is championed by Zeng Xuezhong, the recently-announced Global Head of Mobile Devices.
As per the new global product strategy, ZTE will focus on 3 C’s.
As chief experience officer, Zeng will listen to and incorporate feedback from consumers worldwide.
Communication by leveraging the Internet, ZTE will openly engage with consumers and to generate widespread awareness of the ZTE brand.
ZTE will have a consumer-centric approach to business and product strategy, whereby consumer satisfaction is ZTE’s #1 global goal.
“We’re now incorporating more insights directly from consumers and focusing more intently than ever before on the needs and wants of our end users around the globe, in order to develop a wider range of excellent devices at affordable prices,” said Zeng.
Zeng was previously in charge of ZTE’s operations in China. Announced on December 31, 2013, his new role is part of a broader corporate re-organization that has set the company up with a better structure to make consumer focus a more organic part of ZTE’s product strategy.