Apple reported sales of $102.47 billion for its fourth quarter ended September 27, 2025, compared to $94.93 billion in Q4 fiscal-2024, reflecting 8 year-over-year growth.
Apple CEO Tim Cook said the company achieved a record September-quarter revenue of $102.5 billion, led by strong iPhone and Services performance.
Tim Cook highlighted the launch of the new iPhone 17 lineup, including the iPhone 17, 17 Pro, 17 Pro Max, and iPhone Air, along with the AirPods Pro 3 and the latest Apple Watch models. The introduction of the MacBook Pro and iPad Pro powered by the M5 chip further strengthens Apple’s product portfolio heading into the holiday season, Tim Cook said.
Tim Cook, according to Reuters news report, expects iPhone sales in the current, holiday-focused quarter to grow by double digits and Apple’s overall revenue to grow 10-12 percent.
Sales performance
iPhone sales rose to $49.03 billion from $46.22 billion in the same quarter last year, indicating stronger demand for newer models.
Mac sales increased to $8.73 billion from $7.74 billion.
iPad sales remained stable at $6.95 billion.
Sales from Wearables, Home and Accessories slightly declined to $9.01 billion from $9.04 billion.
The Services segment continued its strong performance, reaching $28.75 billion compared with $24.97 billion a year earlier.
For the full fiscal year 2025, Apple achieved total net sales of $416.16 billion, up from $391.04 billion in 2024.
Annual iPhone revenue grew to $209.59 billion from $201.18 billion.
Mac sales rose to $33.71 billion from $29.98 billion.
iPad sales edged up to $28.02 billion from $26.69 billion.
Wearables, Home and Accessories generated $35.69 billion, slightly below $37.01 billion in 2024.
Services revenue expanded to $109.16 billion from $96.17 billion, underscoring Apple’s growing reliance on its services ecosystem.
Geographically, Apple’s Q4 2025 revenue growth was driven by gains across all major regions. Sales in the Americas increased to $44.19 billion from $41.66 billion in Q4 2024, while Europe grew to $28.70 billion from $24.92 billion.
Greater China posted slightly lower revenue at $14.49 billion compared to $15.03 billion, showing some softness in that market.
Japan saw an increase to $6.64 billion from $5.93 billion.
The Rest of Asia Pacific region rose to $8.44 billion from $7.38 billion.
For the full year 2025, total revenue from the Americas reached $178.35 billion, up from $167.05 billion in 2024. Europe contributed $111.03 billion compared to $101.33 billion last year, while Greater China revenue slipped to $64.38 billion from $66.96 billion. Japan’s annual revenue rose to $28.70 billion from $25.05 billion, and the Rest of Asia Pacific region increased to $33.70 billion from $30.66 billion, highlighting Apple’s broad-based growth outside China.
The latest Omdia report said Apple shipped 56.5 million units in the quarter, marking a 4 percent year-on-year increase as it prepared for the festive fourth quarter. The base iPhone 17 exceeded launch expectations thanks to its improved value proposition, offering higher storage capacity at no additional cost. The redesigned iPhone 17 Pro and Pro Max models continued to see strong global demand. Growing interest from emerging markets such as India is expected to further boost Apple’s full-year shipment growth.
Baburajan Kizhakedath