Velti, a global provider of mobile marketing and
advertising technology, announced it has been selected as the mobile technology
provider for the SUBWAY restaurant chain. The restaurant chain will use the
Velti platform worldwide, becoming one of the first global franchise
organizations to consolidate on a single mobile platform.
“We see enormous potential in our mobile campaigns
and look forward to delivering a more robust experience with Velti,” said
Joost Zimmerman, director of Digital Marketing at SUBWAY.
“Our goal is to utilize mobile marketing as a highly
personal and direct way to reach our customers and give them access to SUBWAY
at any time, wherever they are,” Zimmerman added.
Velti’s mGage platform will be used to launch
transactional mobile marketing programs that allow consumers to order meals
from their phones for pick up at the nearest SUBWAY
restaurant.
In addition, through a new mobile app and mobile site it
will enable them to access key information including menu, nutrition and store
locations.
To deliver a consistent, world class mobile experience in
locations around the globe, Velti is leveraging
Velti mGage its carrier grade Software-as-a-Service (SaaS)-based mobile
marketing platform.
The flexibility and robust nature of mGage enables brands
to offer totally customized mobile campaigns that are also completely scalable
and fully integrated. Marketers using mGage can reach more than 3.5 billion
consumers.
“SUBWAY is poised to set a new standard in mobile
marketing. The penetration of mobile devices worldwide coupled with SUBWAY’s
presence in more than 90 countries will allow SUBWAY to implement innovative
global and local campaigns to drive in-store traffic, customer loyalty and
brand engagement,” said Alex Moukas, CEO of Velti.
By Telecomlead.com Team
editor@telecomlead.com