Poynt Corporation, a provider of mobile local search
services, announced that the Poynt app is available to Virgin Media’s mobile
customers purchasing the newly launched Android-powered Sony Ericsson Xperia
Mini Pro in the UK.
Poynt appears as a preloaded icon on the device.
The preloading of the Poynt App on mobile devices
facilitates user trials and continued usage, and has proven highly effective in
bridging the gap between general product awareness and actual user adoption.
Previous preloads, or embeds, have resulted in high user
adoption and monthly user retention rates over 50 percent. Additional users
lead to increased user activity, which is then monetized through searches and
display advertising within the Poynt platform. On average, users gained through
a preload agreement perform 23 searches per month.
“Preload agreements with mobile operators, like
Virgin Media, are helping drive Poynt’s user base to quickly become one of the
most widely-adopted mobile applications worldwide,” said Andrew Osis,
president and CEO of Poynt Corp.
“In fact, of our 700,000 new users in June, existing
preloads contributed more than 300,000 new users. We are working on signing new
preload agreements with additional carriers in the U.S., Western Europe, and
Asia, which together could add up to more than 50 million new users of
Poynt,” Osis added.
In addition to the current deployment on the Sony
Ericsson Xperia Mini Pro, the Company also has an agreement with Virgin Media
for a Virtual Preload on several BlackBerry devices.
Poynt is
a convenient and timesaving GPS-enabled mobile application that connects
consumers to local businesses, events, restaurants, movie theatres, gas prices
and weather information at the moment they are looking to buy or acquire
products or services.
Poynt provides consumers with the ability to move beyond
discovery of their local area to view movie trailers and reviews, buy movie
tickets, click-to-call businesses, get directions, browse listing websites and
read reviews and book dining reservations.
Poynt provides contextual and relevant advertising to
users performing local queries and its revenue model is based on user queries,
page views, advertising and transactions within the App. Each user query
generates several page views, which are monetized through display advertising
and sponsored listings paid for by advertisers.
These advertising placements generate revenues on a cost
per thousand impressions (CPM) basis or on a cost per click (CPC) basis.
Transactions, such as ticket sales and restaurant reservations, also contribute
to revenues on a fee for service basis.
By Telecomlead.com Team
editor@telecomlead.com