DigiVive entered into a partnership with MTNL to provide nexGTv and Vmotion services to MTNL’s customers.
MTNL is set to redefine Mobile TV viewing experience through nexGTv, and the services will be available to its customers from today. This is yet another move from MTNL to offer best-in-class services to its customers.
nexGTv is a next generation Mobile TV service offering live TV channels and an exhaustive list of Video-On-Demand (VOD) content on mobile.
This service is available for both 2G as well as 3G users with compatible handsets. With nexGTv, users can now watch Live TV on their mobile anywhere, anytime by making a Video call to the 3G short code 52627 (circuit-switched) or via WAP browser (packet-switched).
nexGTv will provide over 50 live TV channels ranging from entertainment, reality, news, religious to popular regional channels. It will also provide first-of-its-kind VOD (Video on demand) content that includes special scenes from the hugely popular TV serial Mahabharata. The service would be available on a daily weekly and monthly subscription at pay per view.
Vmotion is a unique Video IVR solution that combines voice and video and adds a new dimension to voice only applications. Vmotion provides 3G subscribers a dramatically enhanced user experience leading to high revenues and traffic for mobile operators. It allows subscribers to experience a host of innovative and content rich 3G services such as video-on-demand, live TV etc.
3G subscribers dial the access number for Vmotion system, the platform will push a menu list on the handset screen. Based on the choice that the subscriber makes, he/she would be able to view the content. Digivive Vmotion solution is compatible with all 3G handsets and is scalable and robust, thus the system can be expanded and updated to meet the future demands of mobile operators.
It has extensive reach and wide availability and can be deployed on CDMA, GSM and IMS networks Vmotion would enhance customer experience by combining the familiar voice-based premium IVR content service environment with video/multimedia to create a compelling visual VAS experience.
In addition to that, the plain IVR services would have a visual life is more creative in expressing emotions than traditional browser or handset services and hence engages subscribers for long thus enhancing consumption of Sticky services, building long- term customer VAS stickiness. The subscription charges for Vmotion are Rs 30 per month, Rs 10 per week and Rs 3 per day with no video call charges.
MTNL has been at the forefront of introducing cutting edge services to its customers. This is yet another endeavor to provide to our customers a chance to view a whole range of Live TV channels and VOD. The content has been chosen to suit the need of every customer,” said Kuldip Singh, CMD, MTNL.
We are honored to be a partner-of-choice for MTNL for introducing a whole range of services. nexGTv is a unique initiative to make consumers enjoy the power of mobility to the optimum. Digivive is focused in providing multiple Next Gen VAS Services – Mobile TV being one of them. We feel in the coming years the uptake of such services will be on the high and we are looking towards offering many such services,” said G.D Singh, director, nexG.
By TelecomLead.com
editor@telecomlead.com
