Mahindra Comviva has joined hands with Airtel to deploy its enterprise communications platform in 16 countries across Africa. The announcement was made at the Mobile World Congress MWC 2014, Barcelona.
The enterprise communications platform will enable Airtel to provide a single platform that will empower ‘Wireless Application Service Providers’ (WASPs) in the region to address the messaging requirements of enterprise customers related to promotions, campaigns, contests or other similar services to mobile subscribers.
Banks can send transaction information to their customers; similarly retailers can send promotional information to their customers. The platform will enable the delivery of messages to the target segment over popular channels like SMS and USSD. This service will be rolled out in phases throughout Africa within the next six months.
Andre Beyers, chief marketing officer, Airtel Africa said: “With this new enterprise communication platform we will be able to extend to our customers, a powerful medium for their communications and campaigns to be delivered to a wider audience.”
For this, Airtel Africa is planning to tie-up with Wireless Application Service Providers in the region to reach out to mobile subscribers in the continent.