Intel and MasterCard announced their strategic collaboration to enhance the
security and consumer payment experience for online shopping.
The collaboration will combine MasterCard’s expertise in payment processing and
commerce with Intel’s strengths in silicon innovation and chip-based security.
It is designed to provide more options for a safer and simpler checkout process
for online merchants and consumers using Ultrabook devices and future
generations of Intel-based PCs.
They will work together to optimize a variety of emerging payments
technologies, including MasterCard’s PayPass and Intel Identity Protection
Technology (IPT).
Intel Identity Protection Technology can enable consumers to use strong
two-factor authentication and hardware-based display protection. This provides
increased online security against malware. Additionally, when used with an
Intel Identity Protection Technology-enabled reader, consumers will be able to
pay for online purchases with a simple tap of their PayPass-enabled card, tag,
or smart phone on an Ultrabook device.
“MasterCard is constantly working to improve the shopping experience for
consumers and merchants,” said Ed McLaughlin, chief emerging payments officer,
MasterCard.
Consumers continue to shift their shopping to the Internet. Online sales
reached $176.2 billion last year in the United States alone and are expected to
grow at double-digit percentage rates annually for the next 5 years, according
to Forrester Research.
“Our goal is to enable users of Ultrabook devices and future generations of
Intel-based PCs to enjoy the convenience of e-commerce while making online
payments safer from malware and hackers with the advanced security capabilities
of Intel Identity Protection Technology,” said George Thangadurai, general
manager of PC Client Services Division, Intel.
By Telecomlead.com Team
editor@telecomlead.com