Telecom Lead Middle East: Info2cell.com, a mobile service application provider in the Middle East, has launched I2CME and Social Buzz.
The company’s latest services will address the rapidly growing demand for mobile-based social media services. UAE is expected to achieve 70 percent smartphone penetration rate by 2016.
According to Informa Telecoms & Media, the Middle East region is expected to have more than 350 million mobile phone subscriptions by the end of 2016.
Info2cell.com says its Social Buzz service allows mobile users to receive weekly updates on social media feeds like Facebook, YouTube and Twitter.
Bashar Dahabra, founder and CEO, Info2cell.com, said: “Social networking has emerged as an effective tool for businesses to connect with their customers, target audience and their stakeholders.”
The service covers a ‘Best of Twitter’ update on Sundays; a ‘Best of YouTube’ update on Tuesdays and a ‘Best of Facebook’ update on Thursdays.
Meanwhile, Info2cell.com’s I2CME enables users to comment on the alert content while at the same time have the ability to share it across their favorite social networks like Facebook and Twitter. Other benefits of I2CME include zero cost for both the carrier and the customer; zero time to market; minimum churn and increased speed.