Telecom Lead India: IMImobile, a global provider of
digital media solutions to telecom operators announced that it has powered the
Sky News Arabia iPad app, which recently achieved a 4*+ rating.
IMImobile launched this app in collaboration with
Sky News Arabia’s content management and editorial teams
IMImobile had an exciting vision for the app that
revealed not only a deep understanding of the rapidly changing media landscape
in the Middle East and North Africa but also our business objectives. This,
coupled with its reputation in the media sector, meant that after a stringent
selection process IMImobile emerged as the clear winner,” said Thair Soukar,
Head of Digital Strategy at Sky News Arabia.
The company said that the integration with Sky’s content
management system lets the news organization to free up internal resource to
focus on core business tasks and reduce cost.
Sky News Arabia set very high expectations for quality
and needed the app to replicate its vision for the launch of the TV channel in
terms of audience experience and design innovation. We delivered against these
expectations both on time and under budget,” said Steve Godman, Commercial
Director, Brands and Media at IMImobile.
IMImobile said they are now working with the team at Sky
News Arabia to develop forthcoming Android tablet products.
The Sky News Arabia iPad delivers Arabic-language
breaking news videos and articles by geographical region or category.
IMImobile and zeebox partner to drive social media audience
engagement for live TV shows
A few months back, IMImobile partnered with zeebox to
integrate its Multi-Media Console (MMC) within the zeebox SHOWTIME platform.
editor@telecomlead.com
