du, the UAE based telecommunications service provider, has selected Mahindra Comviva and others to for managing its VAS business including SMS alerts, WAP services, mobile contest, mobile games, OTT app aggregation, etc.
Under VAS business management, Mahindra Comviva has extended VAS services such as campaign planning, product management, roadmap planning, content operations and sourcing & setting up innovation lab along with technical assistance and monitoring.
Fahad Al Hassawi, chief commercial office, du said: “We are pleased to announce our partnership with Mahindra Comviva as one of our VAS and mobile content master aggregators and partners.”