Airtel inks mobile content deal with NDTV

Bharti Airtel has tied up with NDTV to launch NDTV Hop, world’s first LIVE channel for smartphones available entirely in portrait (vertical) mode with exclusive content for Airtel TV users.
NDTV HOP will offer access to digital content covering the latest from news, bollywood, auto, technology, pop-culture, online deals, fashion and much more. This channel will be available to Airtel TV app users and will also be available for download as an app on both iOS and Android and on https://hop.live, for all users.

The eight fresh hours of programming every day are created and streamed using technology and users can experience a lot of firsts including interactivity, multiple-streams and being able to click and buy products they like.

“Today’s tech savvy millennial wants to consume digital content on the go and our tie up with NDTV is aimed at facilitating just that,” Sameer Batra, CEO – Content and Apps, Bharti Airtel.

Airtel has partnered with all leading broadcasters and production houses to bring the best content on a single platform.