RightNow
announced the launch of its full-featured service into mobile applications,
creating great experiences for end consumers and making it easy for brands to
add service capabilities to any app.

“As mobile
devices grow and the app market matures, brands have come to realize the
critical need to deliver great customer experiences from every channel not
just on the device, but integrated seamlessly into the mobile apps themselves.
Offering the full RightNow CX suite from within an app is the next step in
engaging with consumers via mobile devices,” Jason Mittelstaedt, chief
marketing officer, RightNow.

Mobile
devices and apps have changed the way consumers shop, receive information, view
media, find entertainment and engage with brands; however, most mobile apps lack
any meaningful customer service capabilities.

The Boston
Globe has a new iPad app that delivers the same content from the print edition
of the Globe, but on an iPad. The app includes full-featured service and
support using RightNow CX. If an individual needs help it is simply a click
away. Users can search for answers, chat live with a representative or have an
agent call them. See how RightNow CX support capabilities are embedded in the
Boston Globe iPad App.

RightNow
also developed the Powering Great Experiences App (PGXApp) for its own global
summits to ensure clients have good, meaningful experiences while attending the
events. The PGXApp has RightNow CX embedded within the app; it includes the
ability to call or chat online with a live agent, search the knowledgebase for
answers or Tweet a question to RightNow.

“To help
brands stay ahead of the rapidly evolving consumer, we provide accelerators
comprehensive toolkits that focus on specific consumer interactions, like
mobile  that leverage RightNow CX to quickly take advantage of new consumer
trends and opportunities,” David Vap, chief solution officer, RightNow.

By
Telecomlead.com Team
editor@telecomlead.com