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Intel bags deal for NISSAN Motor in-vehicle infotainment systems

Telecom Lead Asia: Intel will be powering the in-vehicle
infotainment system (IVI) for select NISSAN Motor Company production vehicles.


The in-vehicle infotainment systems will be powered by
the Intel Atom processor beginning in 2013. The IVI system features
twin-display that was unveiled in the Infiniti LE, a luxury zero-emissions
concept vehicle brand of the NISSAN Motor Company.


Intel is strengthening its presence in automotive
segment. Recently, Intel created a $100 million Intel Capital Connected Car
Fund. The chip major also opened a new Automotive Innovation and Product
Development Center in Germany, focusing on IVI and telematics. Intel is
expanding Intel Labs Experience and Interaction Research in automotive.


Technology and vehicles are integral components of
everyday life and by combining the two, we can we achieve a truly connected,
mobile lifestyle. The processing power of the Intel Atom processor enables
NISSAN to deliver information and entertainment to drivers and passengers
simultaneously in a safe manner and opens the door to more enjoyable driving
experiences,” said Ton Steenman, vice president of Intel’s Intelligent Systems
Group.


Intel said NISSAN selected Intel as a partner to jointly
develop rich in-vehicle experiences that will keep NISSAN drivers and
passengers informed, entertained and productive while maintaining optimal
safety.


According to Intel, the twin-display will enable the
driver to see vital traffic information and navigation while simultaneously
delivering entertainment, such as movies, to passengers.


The Infiniti LE showcases the concept of smart
hospitality. The twin-display, developed with Intel technology inside, is a
breakthrough feature that presents driving-related information in the right
place and at the right time,” said Andy Palmer, executive vice president,
NISSAN Motor Company and in charge of Infiniti.


Intel and NISSAN are exploring new ways to customize
applications and enhance mobile device connectivity in the car.


The joint research focused on several areas of
exploration, including mobile device-to-vehicle fusion, cloud-based services
for vehicles, and vehicle video surveillance via smartphones, as well as
vehicle access and control via smartphones. For example, using near-field
communications or a barcode to securely pair a smartphone with a car enables
the smartphone to become a virtual key for remote keyless entry to the vehicle.


editor@telecomlead.com

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