By Telecom Lead Team: Citrix Systems has appointed Parag
Arora as director of Sales to drive business and growth initiatives
amongst enterprise and public sector customers in India. He joined Citrix from
Cisco.
India is a highly strategic market for Citrix and is one
of the fastest growing regions worldwide. We have seen a high adoption by large
enterprises & PSU customer organizations of our solution which have enabled
mobile work styles and cloud services for them. Parag’s appointment fortifies
our focus on this market and we are confident that he will leverage his strong
business development experience & knowledge of the Enterprise & PSU
segment to further strengthen our business,” said Sanjay Deshmukh, area vice
president, Citrix Systems India.
Parag will also spearhead various senior business and IT
executive engagements and consult businesses to achieve higher productivity
through transformational IT initiatives. Parag will be responsible to leverage
the strategic partnerships that Citrix has already set up with large system
integration companies and platform vendors to drive solutions based on Citrix
technologies for target customer segments.
Citrix is at a very critical juncture as it is front
running the transformation from the PC era to the Cloud era. Companies today
want to make information technology more simple and accessible for enterprises
through mobile work styles and cloud services and Citrix is uniquely positioned
to address this trend,” said Parag Arora, director – Enterprise and
Public Sector, Citrix Systems India.
With a career spanning 16 years in the IT industry, Parag
was last associated with Cisco Systems as vice president – BFSI segment.
Prior to this, he was the Business Manager- Financial
Services Industry at Hewlett Packard. He has played a major role in driving
transformational business changes through technology lead initiatives for key
BFSI and Oil & Gas enterprises. Parag is a PGP from IIM Bangalore.
