InMobi, an independent mobile ad network announced the
combined results of its monthly InMobi Mobile Insights network ad data research
and a custom iPhone-focused study, iPhone 5 and the Mobile Market.
InMobi anticipates the North American mobile ad market to
experience a significant increase in mobile media consumption based on the
iPhone 5 consumer data findings.
The recent InMobi consumer smartphone survey uncovers
that 41 percent of current mobile users in the U.S., Mexico, and Canada plan to
buy an iPhone 5 potentially making it the most successful launch from the
consumer electronics giant to date.
The study further finds that over 50 percent of those
users will make the purchase within the first six months of the iPhone 5
launch, which could take Apple significantly ahead of its June 2011 market
position, and increase its mobile platform market share from 27 percent in June
to 41 percent.
However, if Apple only unveils a product update akin to
the 3GS version of the iPhone that Apple released in 2009interest in the new
smartphone will be significantly lower, with fewer than 15 percent of consumers
likely to actively pursue the new handset.
The study finds that consumers are most hopeful for
improved battery life; increased processing speed; higher-quality screen
resolution; and stronger phone service in the rumored Apple smartphone.
The study uncovered that over half of BlackBerry users
(52 percent) are planning to switch to the new Apple iPhone 5, followed by 51
percent of current iPhone users and over one in four (27 percent) Android
owners. Even if the announcement only unveils an iPhone 4S, 28 percent of
current BlackBerry smartphone owners plan to switch to Apple, more than double
the amount of current iPhone and Android owners.
By Telecomlead.com Team
editor@telecomlead.com