Netflix has revealed that its ad-supported plan now has 70 million monthly active users worldwide, nearly double the number from six months ago, as customers look for more budget-friendly options.
This tier, priced at $6.99 per month in the U.S., accounts for over half of new sign-ups where available, compared to the $15.49 price for the cheapest ad-free plan.
The company does not yet expect the ad-supported tier to drive major growth until 2026, though some analysts suggest Netflix may raise prices on ad-free options to encourage more sign-ups for the ad-supported plan, which generates higher revenue per user.
Netflix has also signed a partnership with FanDuel as the exclusive pre-game sports betting partner for its NFL games on Christmas Day, with all in-game ad slots already sold out to brands like Verizon. In tech advancements, Canada has become Netflix’s first fully ad-tech-operated country, with a global rollout planned by 2025.