AT&T’s satellite television provider, DirecTV, will become a standalone video business as part of a deal between the wireless service provider and buyout firm TPG Capital.
The video service unit said it will launch DirecTv Stream, a platform that will allow its users to get access to streaming services such as Netflix, Amazon.com’s Prime Video and HBO Max.
The move will boost the TV operator’s position, which like its peers, had been losing subscribers to video streaming services such as Netflix, Prime Video and Apple’s service that offer award-wining and exclusive shows.
DirecTV said as a part of the deal, customers who were previously AT&T satellite, streaming or IP video subscribers will get to keep their video service and any bundled wireless or internet services, including HBO Max.
AT&T in February agreed to sell about a third of its stake in DirecTV to TPG Capital in a deal that valued the business at $16.25 billion, well below the $68 billion AT&T had paid for the asset less than six years ago.
AT&T has been under pressure to trim its swelling debt pile as it invests more in 5G and other wireless services.
AT&T will own 70 percent of the new company, and TPG 30 percent.
