The Jio Experience Center in Mumbai shows the strategy of Mukesh Ambani and his team to take Reliance Jio Infocomm to the digital world.
If Reliance Jio could sell its futuristic services to Indians, the technology company will be recognized in line with Verizon, AT&T, China Mobile, among others.
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Technologies and services showcased at Jio Experience Center in Mumbai are beyond the traditional voice and data services. Reliance Jio officials say Jio wants to become a true digital company for every households in India.
However, the success of Reliance Jio’s free 4G offerings is important for creating the foundation for the technology company.
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Through Reliance Industries (RIL), Mukesh Ambani, the company promoter and the richest Indian, is well known for doing manufacturing and trading business in India. Jio is a services company. Mukesh Ambani is really testing waters with the launch of Jio 4G services. RIL’s retail ventures cannot be termed as service businesses.
Jio to transform digital business
A large part of the Jio Experience Center in Mumbai shows the voice and data offerings from Jio on 4G network. Jio has made investment in innovation to set up an IP company.
24 components at the Jio Experience Centre are known as Pods or centers of experience. These have been divided into 11 clusters: Start, Speed, Transact, Read, Entertainment, Productivity, Education, Health, Devices, Cars and Homes.
Jio at homes
By deploying home automation solutions from Jio, you can control the entire home: Convert basic AC into a smart AC. You can control from anywhere in the world through network on mobile phone. You can manage security through surveillance cameras. You can monitor your home from mobile. You can open the door lock with your mobile.
Jio Money
JioMoney offers cashless life for shopping, recharging, commuting in metro and bill payments through instant cash transfer. Jio can be in your retail stores. You can manage bills, set alerts and reminders for payments. You can show the power of JioMoney at retail shops for shopping. You can also make the bill using your mobile phone and pay via JioMoney.
You can tap your mobile phone at a Metro entrance to get into a metro train and avoid long queue for booking ticket and making payment. Mumbai metro may be the first to introduce Jio services for cash less ticket purchases. Other metros may follow suit.
You can enter the station name, tap at exit and JioMoney will be transferred. If there is no money, it will be debited on next charge.
Jio TV
JioTV will redefine TV viewing through live TV and 7-day. JioTV offers a wide range of TV channels to watch any program live or from last 7 days, with an option to pause and resume. JioTV offers seamless experience across devices including smartphones and tablets.
JioCinema is the largest one-stop destination for Indian movies, TV shows and music videos in Hindi, English and regional languages. There are 6,000+ movies from 1962 to 2016. There are 100,000 episodes of popular and awarded TV shows. There are 60,000+ music videos. Jio will ensure ad-free viewing experience.
Jio Education
Jio Education platform allows two-way interaction between teachers and students across multiple locations. Cloud-based courseware can be accessed by teachers and students on any internet-connected device. It can be used for education, skilling, adult literacy as well as community outreach. Jio Education is presently used in government schools.
Jio gives high-speed internet connectivity. Cloud-based content is available in English, Gujarati and Telugu (other languages to be included) mapped to the state boards. The project is already functioning in more than 300 schools across two states: Andhra Pradesh and Gujarat.
JioHealthHub
There is an App to help consumers keep track of their health. You can install the App and get a unique ID. You can share data with doctor after getting permission. You can view blood reports and x-rays, MRIs, CT scans, dicom images on smartphones. You can get prescription medicines without physical prescription.
Connected car
All cars with 2013 models and above have an OBD (on board diagnostics) port. This port captures all information about the car, battery, fuel, oil and mileage. Once the OBD device is plugged into the port, it can act like a JioFi, with a hotspot for 10 devices. You can recognize driver pattern. You can ensure more safety to your connected car.
Jio is getting ready for the introduction of its futuristic services. Jio is beyond 4G services. Jio can take on voice-driven telecom network operators in India with its digital ready service. Jio has already made $20 billion investment into networks. But there will be questions on how Jio wants to monetize its offers.
Baburajan K
editor@telecomlead.com