The service is expected to cover 10 towns by month end. By June 2017, the company plans to expand the services to 20 towns.
Idea also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of J&K Circle.
As part of the Digital Idea offerings, the company will offer a suite of 3 entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 8.9 lakh customers in J&K circle.
Announcing the launch, Rajat Mukarji, chief corporate affairs officer, Idea Cellular, said, “Idea has consistently invested in expansion of the network to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 4G/3G platform, which now covers over 50% of India’s population.”
Idea’s mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.
editor@telecomlead.com